CG Capital Advisory Co., Ltd. (CG CAPITAL), a leading Private Equity fund management company in the Real Estate and Hospitality sector under Central Group, has partnered with IHG Hotels & Resorts, one of the world's leading hotel groups, to launch the 'InterContinental Residences Bangkok Asoke', the only Freehold Hospitality Branded Residences in the heart of Sukhumvit, valued at 5.5 billion Baht. This initiative aims to elevate Thailand's living standards to a global level, as global trends indicate that the luxury real estate market in Thailand is expected to grow by 3.4% annually until 2029, reinforcing CG Capital's role in driving Bangkok towards becoming a World Class City.

Mr. Phumi Jirathiwat, Managing Director and Head of Management at CG Capital Co., Ltd. stated, "We have confidence in Bangkok's potential as it rises to a global level in terms of investment, lifestyle, and quality of life. We are thrilled to collaborate with IHG to launch the InterContinental Residences Bangkok Asoke, the first Hospitality Branded Residences in Sukhumvit, and also a Freehold Branded Residence. This aligns with CG Capital's strategy to create World Class Development for a World Class City for Global Citizens, driving the ultra-luxury real estate market. This project, valued at 5.5 billion Baht, targets both Thai residents familiar with Sukhumvit and international clients from around the world."

"This is our second project after the success of our first project, The Standard Residence Phuket Bang Tao. We believe that both Bangkok and Phuket have the potential to attract foreigners looking to relocate or seeking accommodation in Asia, especially compared to major cities like New York, London, Tokyo, Hong Kong, and Singapore. Thailand continues to offer a quality of life and all the factors that meet the needs of our target audience, including quality, service, and location. This collaboration with IHG will perfectly translate the experience of world-class hotels into the living experience that everyone desires," Mr. Phumi Jirathiwat added.

The InterContinental Residences Bangkok Asoke is located in the prime area of Sukhumvit 16, in Asoke, the economic, lifestyle, and transportation hub of Bangkok. This location is one of the most sought-after areas and continues to see high growth potential. Currently, land prices in early Sukhumvit are nearly 3 million Baht per square wah, while the overall rental index in Bangkok has increased by 9% recently, indicating the potential for attractive long-term returns.

Exclusively offering only 88 units ranging from 139 to 547 square meters, with prices starting at 40.8 million Baht, the VIP sales round will commence on November 16, 2025. The project is meticulously designed under the concept of Timeless Design, Future Ready Comfort, blending timeless elegance with contemporary InterContinental style, and features five-star hotel-level amenities such as a 25-meter saltwater swimming pool, an international standard gym, yoga and pilates studio, hot & cold plunge pools, private lounges, co-working spaces, meeting rooms, game rooms, art rooms, and a Residents’ Lounge, along with 24-hour concierge service adhering to InterContinental standards, providing an elevated living experience every day. The project is expected to be completed in the second quarter of 2029.

Ms. Alexandra Yau, Executive Vice President of Global Branded Residences at IHG Hotels & Resorts stated, "InterContinental is more than just a luxury hotel brand; we are a legacy of world-class service built over 80 years, with over 230 hotels in more than 70 countries, each located in the most important cities around the world and recognized as a Gateway to the Extraordinary."

"IHG is delighted to bring this valuable legacy into the residential sector in Thailand with the launch of the InterContinental Residences Bangkok Asoke, which is the world's first standalone residence under the InterContinental brand. We believe that our collaboration with CG Capital, which shares a vision aligned with the InterContinental brand, will create residences that offer more than just luxury but provide a Modern Luxury Living Experience that perfectly blends hotel service with the privacy of residential living."

Ms. Atithya Kasemlawat, Head of Residential Project Sales at CBRE (Thailand) added, "The Asia-Pacific (APAC) region is emerging as a significant hub for Branded Residences, with a combined market share of 23% for completed projects and those under construction, equal to that of North America. Thailand has the most Branded Residences in the Asia-Pacific region, ranking among the top 10 cities globally for Branded Residences, with Phuket at 5th and Bangkok at 7th. This aligns with CG Capital's strategy of viewing Bangkok and Phuket as World Cities that attract people from around the globe due to their livability, cost of living, infrastructure, and future potential as a medical hub."

"As of the first half of 2025, Branded Residences in Bangkok account for only 1% of the total supply of urban residences, with only 9 projects classified as 5-Star Hotel-Branded Residences. Delving deeper, only 3 projects hold full Freehold ownership, with a sales rate exceeding 93%, which is a very high figure. The demand for housing in the upper market continues to grow, especially for Branded Residences. The InterContinental Residences Bangkok Asoke is the first Hotel-Branded Residence in Sukhumvit, strategically located near the Asoke-Sukhumvit intersection, connecting BTS Asoke and MRT Sukhumvit stations, surrounded by high-end amenities such as leading shopping malls, restaurants, and five-star hotels.

Additionally, it is close to grade A office buildings, international schools, and just a few minutes' walk to Benjakitti Park. Besides the prime location, the project is Freehold, meeting the needs of investors and residents seeking security in permanent property ownership. Our project is thus well-timed to enter this rapidly growing market," Ms. Atithya Kasemlawat concluded.

The launch of InterContinental Residences Bangkok Asoke marks a significant step in elevating Thailand's luxury living standards to a global stage and sets a new benchmark for the Branded Residences industry in the Asia-Pacific region amidst strong market growth opportunities and Bangkok's rising status as a leading destination for high-net-worth investors from around the world.